The Use of Exhibition Space to Create Meaning

The way is which the space around an exhibition is composed can greatly effect the meaning of it. For example, the "Rocky" exhibition at the Tate Modern is in it's own room. You cannot see inside the room from a distance, as you have to turn a sharp corner upon entering. The room is dark, and several images are placed around the disturbing video being played (pictured below). The darkness makes the viewer entering the room go quiet, as darkness is associated with silence (like if you were to go into a cinema for example). This helps the viewer to be able to concentrate solely on the exhibition, rather than on background interference. If this exhibition were to be placed out of context, in a busy city perhaps, it would not have the same effect on the viewer. The exhibition may not even get a quick glance.

Sounds, lighting, temperature and imaging can all contribute to the effect of the exhibition. Though not needed, utilizing the space around the exhibition can greatly change the desired effect on the viewer.