The way in which an audience interprets a work of art can completely change it's meaning. For example, a box of tissues could bring about many different interpretations if viewed as a piece of art. One viewer could associate cleanliness with the tissues, whereas another could associate crying. This completely changes the way we look at and think about the image. This is the meaning of art. Once the art piece has left the artist, it's up to the viewer to interperet the art how they wish. Good conceptual art should connect with the viewer somehow, meaning not everyone will be drawn to it like other people who will make a real connection with the art.
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